advertising terms

version of 2 October 2026

The short version. These terms are for businesses. You write a survey, we read it before anybody sees it, and once we approve it you pay its whole budget in advance. You pay for the responses we count and nothing else, and whatever is left when the survey ends is refunded to your card. You see how many people chose each answer, never who they were. Section 9 lists what we do not run.

1. who we are and what these terms cover

The provider, and your counterparty under these terms, is:

Florian Rappold
Maikäferstraße 3f
85551 Kirchheim bei München, Germany
Email: info@clixad.io

These terms govern booking advertising on Clixad. At the moment that means one product: sponsored surveys on the page where Clixad users earn credits. Using Clixad as a user is governed by the terms of service, not by these.

Advertising is offered to businesses only, meaning entrepreneurs within the meaning of § 14 BGB acting in the course of their trade or profession. By accepting these terms you confirm that you book on behalf of a business and that you may bind it. Your own general terms and conditions do not apply, even if we do not object to them separately, unless we have agreed to them in writing.

2. what you can book

A sponsored survey is a set of multiple-choice questions you write, shown to Clixad users on the page where they earn credits, marked “Sponsored by” with the name you give. Each person who answers it and whose response we count is credited by us for doing so.

3. your account

You sign in with GitHub. You keep access to that GitHub account secure, and you keep the company details in your advertiser account accurate: they are what your invoice carries. Anything done through your advertiser account is attributed to you.

4. how the contract is concluded

Submitting a survey for review is your offer to book it on these terms, at the price shown at the time. Our approval is not yet acceptance. The contract for a survey is concluded when your payment of its whole budget is received. We may reject a survey without giving reasons, but we tell you what would need to change when we can.

5. prices, payment and invoices

You pay per counted response. The price per response depends on how many questions you wrote and is shown on our advertise page and in the advertiser app before you submit. The budget is the price per response times the number of responses you ask for, with a minimum number of responses shown there too.

The budget is paid in advance, in US dollars, by card, through Stripe. Stripe issues the invoice. As a small business under § 19 UStG we charge no German value added tax; the invoice states the applicable tax treatment.

6. what counts as a response

A response is counted, and charged to your budget, when the person answering:

A response that fails any of these is not counted and costs you nothing. We use these checks and others to keep responses genuine, but we cannot guarantee that every counted response reflects a careful answer.

7. running time, ending early and refunds

A survey runs from the moment its payment is received for the number of days you chose, or until the number of responses you asked for is reached, whichever comes first. You can end a running survey at any time in the advertiser app. When a survey ends, nobody new can start it; people who started it in the hour before may still finish, and their responses are counted.

What the survey did not spend is refunded to the card it was paid with, automatically, once it has ended, together with a credit note against the invoice. We do not keep back Stripe’s fee. A payment that cannot fund the survey it was made for (a payment for a survey you had cancelled, a second payment, or a payment of the wrong amount) is refunded in full.

8. results and data

You see, for each question, how many counted responses chose each answer, and nothing until at least ten responses are counted. You never receive an individual response, a time, or anything that identifies a person. If you add a link, you also see how many people followed it.

We are the controller for the answers. Your questions must not ask for personal data, and you must not attempt to identify anybody from the results.

9. content we do not run

We read every survey before it runs, and we do not run surveys that:

Links must start with https:// and lead to a site of yours or one you are entitled to promote. You are responsible for the content you submit and confirm that you hold the rights to it, including to any names and trademarks in it.

10. review and our right to stop a survey

Approval means only that we are willing to run a survey; it is not a legal check of its content. Once approved, a survey’s text and link cannot be changed. If a running survey turns out to breach section 9 or the law, we may stop it; what it did not spend is then refunded under section 7. We may also stop offering sponsored surveys altogether for reasons of our own, in which case a running survey ends and the same refund applies.

11. liability

We are liable without limitation for intent and gross negligence, for injury to life, body or health, and under the Product Liability Act. For slight negligence we are liable only for a breach of an obligation whose fulfilment makes the proper performance of the contract possible in the first place and on which you may regularly rely, and then only for the typical, foreseeable damage, at most the amount paid for the survey concerned. We are not liable for the number, speed or content of responses.

You indemnify us against claims of third parties arising from the content you submit, including reasonable costs of legal defence, unless you are not responsible for the breach.

12. changes to these terms

We may change these terms. A new version applies to surveys submitted after it is published; a survey already submitted or running stays under the version you accepted when you submitted it. The advertiser app asks you to accept a new version before your next submission.

13. governing law and language

German law applies, excluding the UN Convention on Contracts for the International Sale of Goods. Where you are a merchant, a legal entity under public law or a special fund under public law, the courts competent for our place of business have exclusive jurisdiction. These terms are written in English, and the English version is the binding one.